Search Engine Optimization (SEO) is one of the most important aspect that every blogger & webmaster must emphasize on. As the name suggests SEO is the process in which blog / website owners have to follow some practices that help to index the website at better position on the search engine. I had written an article to clear the Difference Between Blog & Website. Search Engine traffic is also termed as an organic traffic that has the capability to convert into customers as the search engines are widely used by vast majority of people seeking products, services and information.
If your website / blog has been properly optimized for search engine, you will be receiving more organic traffic. Search engines prioritize the website rankings based upon number of signals and algorithmic calculations, therefore it is mandatory for website owners to understand the basics of SEO so that their website may receive better rankings thus driving more traffic towards their websites.
On Site SEO Practices
1. Optimize Post Title
2. Optimize Meta Description / Search Engine Description
Your blog posts must have an eye catching meta description that explains the brief overview of the article, that gives search engine users an idea about what they are going to search is relevant for them or not. Meta Description’s limit should not exceed 156 characters and should contain at-least one keyword in it. This is really important and should be considered wisely. You can use the following tools to optimize your blog post’s title and meta description length limit.
3. Optimize Keywords Usage / Keywords Density / On Page SEO
You should keep on emphasizing the similar keywords within the blog post that help to decide the keyword density and hence improves your blog post’s visibility on the search engine. Keyword density is a representation of keyword usage in numerical terms. For instance I am writing this blog post regarding “search engine optimization”, “Top 15 SEO Tips”, so I should have to use these keywords frequently and not more than 3% of length of entire blog post. Adding keywords in Title, Meta Description, Content & Permalink URLs is a good practice and those keywords being added into these fields must be counted into that 3% keyword representation.
Let’s see how to determine the keyword density for this blog post. Paste the finalized blog post into Microsoft Word to determine the word count easily. The calculation of method for keywords density is really simple. As the blog post contains 800 words, so I will multiply it with 3% resulting into 24. [800*(3/100)]=24. You can simply Google it, and you will get the result from Google’s web based calculator. (Reference link: 800*3% – Change the number of words being used in your blog post in an above reference link.)
4. Write Content that is helpful for Blog Readers
Only optimizing the blog content isn’t an important SEO factor. You have to write the content that is easy to read, engaging and your blog’s navigational structure must be simple & user friendly. Content is the king!! Write blog posts at regular intervals and don’t just leave your blog outdated for a long period of time. You can hire article writers or enable guest blogging to keep your blog alive & updated. Write the content that is trending and also try to create How To tutorial guides, Top 10 lists as people are looking for more useful content from a single source. Make sure to limit your blog’s scope to your niche.
If you are running a technology based blog, stick to it, do not post random articles that do not align or match your primary niche. Writing regularly will help you earn regular traffic. You can also monetize your blog posts & start earning money from it.
Over optimization through SEO practices might result into page rank penalty resulting into bad position as search engine result page (SERP). Over optimized content is usually considered as web spam in the eye of search engine spider. Make sure to use jump break ” tag” after writing an introductory paragraph of your article in order to avoid content scrappers to steal your content from your RSS feeds.
5. Optimize Permalinks (URL of Page)
Permalinks are the URLs of web pages, the permalink structure should be optimized. In the following URL you can see the bold text, which is the customize-able part for blogger platform.
However with WordPress you have more freedom to choose your permalink structure. Keywords should be included into the permalink of webpage and care should be taken that it must not exceed the number of words than the post title. These permalinks do appear in the search engine results so one must try to make them meaningful information.
If your blog is relatively new, you should focus on building awesome permalinks for your blog posts, if your blog has grown enough with too much content, you can give a try to breadcrumbs. Breadcrumbs list the category of your blog posts on search engine results instead of keyword permalink structure.
6. Internal & External Linking
Internally link blog posts with each other which do possess relevance with each other, this will help search engines spiders to crawl related content from your blog / website. Care must be taken that internal links must not be nofollow. Internal links must possess dofollow linking. However external links to other websites should always be rel=”nofollow”, this will not be passing the page rank juice to external sites from your blog / website. It’s a good practice to add up dofollow external relevant links to authority sites such as Wikipedia and learning forums.
Proper usage of H2 and H3 heading tags is also recommended as a good search engine optimization practice for on page SEO. Social media sharing buttons do help in bringing quality traffic while promoting your blog at the same time.
7. Reduce Bounce Rate & Improve Design
There is term widely being used that is bounce rate, which means how fast users leave your website after visiting it, you must minimize the bounce rate of your blog / website and increase interaction with your blog readers by adding more appealing content, and responding to their queries in the comments. Adding up related posts and most popular content on your blog. You can go through Top 10 Best Related Posts Plugins for WordPress & Blogger to increase user engagement and reduction in bounce rate.
Overall an appealing blog design also counts a lot. Try to opt for responsive blogger / wordpress themes, which transform them according to user’s screen, if user if surfing your website from mobile, tablet or laptop, there will be a customized version for each screen resolution. Have a look at 10 Best, Beautiful & SEO Optimized Responsive WordPress Themes. These practices will significantly help you to improve the on page SEO.
8. Optimize Images / Optimize Alt Tags
Adding relevant images in your blog posts make them visually appealing to read. Its a wise practice to reference related multimedia content such as images / videos inside blog posts. However images must be optimized with alt tags. These alt tags act as keywords for search engine spiders and help to bring relevant images for the search engine users. Thus proper usage of alt tags helps to bring organic image search engine traffic to your blog.
9. Optimize Page Load Time
If you are a wordpress user and feel that your blog is too slow in loading you must use Best Recommended WordPress Hosting to improve your blog’s loading time. Shared server’s performance does matter a lot. Other than that you can try out Caching plugins for WordPress such as WP Super Cache and give a try to CloudFlare CDN or Google Page Speed service. After applying the said tips you can analyze your blog’s page speed using Pingdom Tools.
10. Submit Sitemap to Search Engines
Search Engine Spiders do keep an eye on regularly updated blogs, if you are just going to get started make sure to publish blog posts on regular basis so that search engine spiders will keep indexing your blog posts on regular basis. Its a wise option to build an xml sitemap for your blog and update it on webmaster tools of respective search engines. If you are using wordpress, you can go with XML Sitemaps plugin and then update it on Google Webmaster Tools. It will take a bit of time and your all blog posts will be indexed on Google Search Engine. The more frequently your blog posts are indexed, the more organic traffic you will be receiving.
Off Site SEO Practices
11. Syndicating Blog Content
Managing a blog seems quite easy for most of the people who are just creating the content and ignoring the SEO factors of their blog. Off site SEO helps to improve your blog’s visibility externally. Promoting & syndicating your content on social circles such as Google Plus, Twitter, Facebook, Pinterest & YouTube Channel is really helpful in improving blog’s visibility on the search engine as well as bringing more traffic. Have a look at Top 10 Ways to Auto Publish Blog Posts on Social Media.
12. Comment On Other Blogs / Forums of Same Niche
In addition to having an interaction with your blog’s audience. Engage with fellow bloggers & forums and show your presence on the web. Appreciate the efforts laid by others in the same niche as of yours. Comment on other blogs with higher page rank, there might be a chance that editors of that high page rank blog might notice your blog and feature it in their upcoming blog post.
This will create a much better impact on your blog’s page rank as your blog will be receiving lots of traffic as well as page rank juice from high PR blog. Do participate actively in the forums and help-out others in the same niche. Being a regular forum contributor will naturally have more chances to derive more traffic on your blog using your blog’s link in your signature on that forum.
13. Usage of Social Media / YouTube / Yahoo Answers
You can engage with your fans on your social media pages, try to be active and regularly engage the fans by asking questions or delivering them useful tips. If your blog’s niche supports tutorial videos, do upload them on regular basis at your YouTube channel. YouTube receives billions of hits per day, so if your video goes viral, you can use your blog’s link in the description or title of that video to start receiving good amount of traffic or even create a viral video marketing campaign.
You can also Make Money with your YouTube Videos. As your website will grow, you will start receiving traffic from Yahoo Answers Directory. Try to post the content that is helpful for general audience and doesn’t have any expiry in the long run.
14. Credit The Sources / Don’t Plagiarize Content
15. Page Rank Factor
If you will keep of following the above mentioned tactics for search engine optimization, I am pretty sure that your blog’s page rank will improve with the improving quality of your blog’s content. Pagerank determines how popular your blog is and at which position it has been ranked in search engine results page (SERP). All of the above mentioned factors play an important role in improving the pagerank of your blog / website. You can check the pagerank of your blog / website using the following page rank checking service started by Online Income Methods.